Fieldstream
AI Marketing Analytics Platform
About project
Fieldstream is a B2B SaaS platform that helps marketing teams analyze campaign performance, forecast results, and plan future budget allocation using AI-driven analytics and scenario modeling.
What I worked on
- Redesigned the core analytics dashboard for clearer decision-making
- Structured data-heavy views with filters, grouping controls, KPIs, charts, and performance metrics
- Designed marketing analysis flows that help users understand relationships between channels, spend, and results
- Created step-by-step planning workflows for budget allocation and constraint setup
- Worked on visualizing estimated effects, budget boundaries, and channel-level allocations
- Contributed to a scalable design system and reusable data-visualization patterns
Impact
- $3.8M in pre-seed funding after the redesigned product launch
- Businesses using Fieldstream reported an average 30% increase in marketing ROI
